Chapter 6
The Male Action Plan
Introduction to The MAP
Up until now I’ve been explaining the way the sexual marketplace works and what women respond to in men. Having reached this point in the book, I hope readers will already be starting to understand their weak areas and can see what they need to work on. From here to the end of the book it’s all very practical advice. If you have no interest in actually doing anything to improve your sex life, you may as well stop reading now.
The Male Action Plan, or The MAP for short, is a proven approach to getting you a better sex life. Simply put, The MAP gives women what they actually want and then they respond to it. In a more precise sense, The MAP gets you to model behaviors that trigger her body to release dopamine and oxytocin. Once those two hormones are strongly triggered in relation to you, her own body creates a positive emotional and sexual response to you that she has little control over.
Importantly, The MAP is not about changing her, it’s about changing you. (If it was about changing her I would have called it The Female Action Plan, or The FAP.) If you’ve ever tried begging, pleading, or rationalizing for getting more or better sex from your partner, then you know how remarkably ineffective that is. To be sure you may get one more begrudging sex act to shut you up once in a while, but then she just returns to her baseline disinterest in you. There’s also little pleasure gained in sex with a woman that clearly does not want to have sex with you. Nagging might spread her legs but it won’t make her wet and put her hands on your ass as you take her. A core element of doing The MAP is to stop begging for more sex and to start making yourself sexier. You’re not pushing her into having sex with you; you’re pulling her sexual interest to you so she wants to have sex with you.
The MAP also focuses on modeling the positive of both Alpha and Beta male behavior. Most men find they are more naturally good at one or the other. If you’re better at modeling the Alpha traits, then you will make the fastest gains by working on the Beta traits. If you are better at Beta, then learning the Alpha traits will get you the fastest gains. The MAP also requires you to maximize your physical fitness as best you can.
By gaining physical fitness and showing better versions of Alpha and Beta traits, a husband will increase his Sex Rank. Once he has a higher Sex Rank than his wife, she will find herself increasingly attracted to him. The purpose of trumping her Sex Rank is to purposely destabilize the relationship and force her into choosing either a more sexual relationship, or have her risk losing her husband to another woman. I won’t pretend that this is a polite method of saving your relationship, just an effective one.
There is a timeline that I cover in the next chapter as to how you doing The MAP will play out, but each man doing it will have to find his own sense of male balance. For example it’s not a case of getting physically fit and then working on the Alpha and then working on the Beta as a planned sequence. The MAP is something that needs to be worked on consistently in all three areas. If you are endlessly Beta, you don’t just stop being Beta to work on the Alpha. You’re trying to create the best composite balance you can. More than likely though, you will find that working on your weakest area first gets you the fastest gains.
If you’re already excellent in one area, there’s likely little reason to try and develop it further if you have other areas that are weak. If you’re already in fabulous physical shape, training harder to become in even better physical shape is likely of no benefit compared to potential gains from learning how to help out around the house, make more money or say no to her making ridiculous demands of you. It’s all about balance.
Critical Point – The MAP may...
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